There’s great news afoot for vapers. We are officially part of the fight against the diseases caused by smoking. Fifty-three leading scientists, from North America, Europe, Asia and Australia, have written an open letter to the World Health Organisation (WHO) extolling the benefits of electronic cigarettes and the power they have to help stem the pandemic of tobacco-related deaths. This comes after leaked documents exposed the WHO’s proposed plans to regulate the sale and promotion of e-cigarettes in the same way as ordinary tobacco products, in all of its 178 member countries.

Such regulations would likely translate as a hefty tax duty on vaping products, health warnings on packaging, and a complete ban on advertising, as well as moves to curb use of electronic cigarettes in public places. In other words, you’d never be able to leave behind all those negative things you remember from your tobacco-smoking days! Thankfully, the health experts take a more holistic outlook. In the open letter – which is addressed to the WHO Director-General, Dr Margaret Chan – they slam the proposed regulations as likely to put people off vaping and, therefore, not make crucial steps away from smoking tobacco. Reuters reported the letter as saying that such restrictions on e-cigarettes would “jeopardise a major opportunity to slash disease and death caused by smoking”.

Many fear that e-cigarettes are a gateway drug, prompting non-smokers to take up the real thing. But, as the scientists’ letter explains, there is little credible evidence to support this belief. In fact more and more smokers are using e-cigarettes to help soften the transition from tobacco to a smoke-free lifestyle. This is because e-cigarettes preserve the ritual of smoking – the look of the cigarette, the feel of it in your hand – but swap tobacco smoke for harmless aerosol mist. They also allow you to cut down on your nicotine intake at your own pace, as each time you refill your cartridge you can choose e-liquids with less and less nicotine until you’re ready to go nicotine-free.

At The London Vape Company, we sell 13 different types of e-cigarette units (from the cheap and simple to the state-of-the-art, ultra-modern), a wide range of batteries and cartridges, and over 26 different e-liquid flavours offering four levels of nicotine (including nicotine-free). By taking the step from smoking to non-smoking, you are making a choice that will benefit your health and your wallet. Choice is a very important word to us. It’s why we strive to offer as much variety as possible with our units, accessories and e-liquid flavours, so that you can enjoy the freedom and flexibility to quit smoking at your own pace, with products that suit your personal style and tastes. Just drop into our store located in East Barnet, North London, and our friendly staff will show you the exciting products we have on offer, hopefully inspiring you to join the fight against tobacco and an addiction that could cost you more than just a ridiculous amount of money.